Nest Illustrations
Art Direction
2017
YAHOO COMPANY STORE
The Yahoo Company Store offers a variety of products designed to support its brand identity and merchandising. The store is tailored to showcase Yahoo’s consistent branding through items such as apparel, branded accessories, and other merchandise that reinforce its updated, modern identity.
During my time as a independent contractor, I worked about 6 months at Yahoo's internal Brand Creative Agency. One of the projects I worked on was for branded releases for the Yahoo Company Store.
- CLIENT YAHOO
- YEAR 2016
- CATEGORY Brand, Campaign
Concept
Centered around a harmonious blend of playful nostalgia and sleek modernity. The look and feel are rooted in simplicity and flexibility, featuring minimal yet bold designs that scale effortlessly across various product categories. Iconic elements, like expressive typography, give the merchandise a vibrant, dynamic quality that evokes both discovery and joy. The aesthetic leans into user personalization and engagement, ensuring the products feel fresh and approachable.
DESIGN
My process starts with building out a concept deck that digs into stylistic directions and approaches to guide the vision of the work. I worked with the ACD and GCD to vet my concepts before moving into a fully detailed design exploration and refinement.
DEVELOPMENT
For the output of merchandising products, our team works with a variety of print vendors that help to define production guidelines for specific products. I worked directly with those vendors or in some instances with producers to manage the print-production files for final output.
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