Crave Petfood
Visual Design, UI/UX
2017
NEST ILLUSTRATIONS
Over the course of my time on the Nest Interactive team, I was responsible for Art Direction and conceptual development for targeted illustrations that were needed on a regular cadence. I developed and pitched concept decks to get buy in from my Creative Lead on direction and worked with a Freelance Illustrator to outline the vision for creative execution, providing feedback and giving overall creative direction.
- CLIENT Nest
- YEAR 2017-2018
- CATEGORY PORTFOLIO
- LIVE PROJECT Visit Site
Concept
Each month I was briefed on illustration needs where requirements and project objectives are defined. I develop a concept deck outlining possible themes and stylistic direction / executions of the illustration. Once concepts are vetted by our Creative Lead we briefed the Illustrator on the project direction.
DESIGN
Illustrations were developed fully within 3 rounds starting with rough sketch, line work and color. I was responsible for providing feedback to our illustrator regarding composition and animations that must work within technical constraints.
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
