Nest Illustrations
Art Direction
2017
GOOGLE POP UP
I lead design for the Landing Page promoting Google's 2nd Pop Up store in NYC and LA. I was responsible for collaborating with a copywriter and leading a team of retouchers and production designers to develop content highlighting key parts of the experience.
- CLIENT Google
- YEAR 2017
- CATEGORY VISUAL DESIGN, ART DIRECTION
Framework
I partnered up with a Sr. Copywriter to develop wireframes for loose concepts focusing on the parts of the experience we needed to highlight as well as planning content for a teaser phase as well as the launch.
DESIGN
We received creative buy-in on the components leveraged from the retail design system and which parts of the experience we highlighted in the initial draft. The last thing we needed was the photography from the experience. With a limited timeline to take photos and have them retouched, I was responsible for developing the shot list that outlined the details of the shots we needed and outline the requirements of the design.
DEVELOPMENT
After the photoshoot was complete, I was responsible for working with a team of retouchers to get finalized shots, directing the retouching to color and composition of each still. I worked with production designers on the final preparation and output of the design file. I was responsible for quality control, approving staging releases ahead of final launch.
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